Both wholesalers and retailers are important parts of a product supply chain. Wholesaler vs. retailer difference lies in their roles. Where wholesalers deal in bulk, retailers deal in small lots. The difference between wholesalers and retailers can also be seen in the prices of goods. While the former sell goods at lower prices, the latter sell them at higher prices.<\/p>\n\n\n\n
Let\u2019s take a closer look at Wholesaler vs. Retailer<\/strong>: <\/p>\n\n\n\n Table of Contents<\/p>\nRole<\/strong><\/td> Wholesalers sell products to a retailer who sells them to customers<\/td><\/tr> Price<\/strong><\/td> Wholesalers charge much lower prices than retailers<\/td><\/tr> Capital requirement<\/strong><\/td> Wholesalers need to invest higher capital than retailers<\/td><\/tr> Competition faced<\/strong><\/td> Retailers face more competition than wholesalers<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n