There are a lot of people who want to know “ what does referral program means?”. The referral program is based on old and existing customers who refer the products next to their family and friends. And in exchange for their referring, they got a reward in the form of a discount, coupon, or cash back. This program can help the business as it will entice the existing customers to make referrals and encourage others to buy some products. A referral program can also motivate the customers to you again and again if the discount is good. This program can be easier for people to become aware of your products. So when they talk about your products to others, they can say good things.